Deirdre A. Carroll

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Unlocking the Secrets of the $Million Practice - edited by Deirdre A Carroll (that’s me!)

Unlocking the Secrets of the $Million Practice - edited by Deirdre A Carroll (that’s me!)

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BCBG Spring 2010 Runway and Interview

VM’s Deirdre Carroll shares a behind-the-scenes interview with BCBG’s creative director Luba Azria, during Fashion Week for Spring 2010.

(Source: visionmonday.com)

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My #hair color is totally on trend. The #DVF Resort 14/15 presentation confirms it.  (at Diane Von Furstenberg Studio)

My #hair color is totally on trend. The #DVF Resort 14/15 presentation confirms it. (at Diane Von Furstenberg Studio)

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Storied Lines

image

By Deirdre Carroll
Sunday, February 09, 2014 

The climate of today’s competitive eyewear market reflects the increasing importance of consumers relating to a brand’s story and image to forge a connection and prompt them to make a purchase.

Product developers, sales representatives and retail staffs have had to become storytellers, weaving a brand’s tale in just the right way to capture the buyer’s interest, imagination and finally, their hard-earned money. But in order to do so there must be a story to tell.

In the next several pages, Vision Monday takes a look at the way a number of eyewear brands convey their messaging to their accounts to ensure the end customer understands and is engaged by their story. From established lines to those new to the market and from licensed collections to original eyewear brands, we spoke directly with a select group people who help conceive and support these stories about how they help eyewear retailers and ECPs communicate these brand narratives….

Read more…

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